With 40 years of combined experience across global health systems and world-class consumer brands we help our partners shape the future of human health.
The founding team.
We’ve been friends for as long as we can remember. After years of separate adventures - and more pub and cafe conversations than we can count - we finally found the right moment to build something together. Pulse & Pattern is where that idea became a reality.
Gavin Sambles is a strategic leader with deep expertise in healthcare systems, digital product design, and human behaviour.
As part of a senior executive team, he led the UK government’s COVID-19 testing operation, overseeing multi-billion-pound budgets, guiding digital adoption, and contributing to the delivery of more than 300 million tests.
His career spans diagnostics and intervention products, giving him a rare perspective across the full healthcare spectrum.
He has worked with Cigna, the NHS, Randox, SureScreen, and Boots, building a track record across the UK, US, and Australia. He combines healthcare depth with a consumer lens to drive behaviour change with clarity, empathy, and impact.
Ben Beazley is a creative and strategic leader with over 18 years of experience shaping brands that challenge convention and shift behaviour.
He’s led award-winning work across the US and EMEA for disruptive companies such as Google, Airbnb, Samsung, Amazon, and PlayStation, blending cultural insight with commercial impact.
Working with brands such as Kenvue, P&G, and Unilever he’s also helped redefine their consumer health offering, bringing clarity and emotion to complex wellness stories.
From launching platforms to repositioning global brands, Ben pairs creative excellence with strategic precision to deliver results.
What we do
(and do well)
We work with brands across both individual and multiple markets, on one-off projects and long-term partnerships, helping them connect with today’s consumers—taking products beyond the clinic and into culture.
Connecting healthcare and biotech brands to consumers across 48 global markets.
Why we do it.
We believe healthcare is one of the most vital industries for human happiness, and one of the few yet to be truly disrupted. We’re driven by a passion to fuse technology and consumer insight to create change that makes a genuine difference in people's lives.
Reframing healthcare brands for today’s consumers
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Embedding Healthcare brands in culture
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Reframing healthcare brands for today’s consumers ✴︎ Embedding Healthcare brands in culture ✴︎
In their words.
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“Ben and his team helped us bridge the gap between what we do and what people care about. Their ability to connect our brand with a complex audience was transformative.”
Perrin Rausch
Director - Airbnb -
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"I wanted to personally thank you for your Herculean efforts on the national testing programme. The whole country owes you an enormous debt of gratitude for your sterling efforts."
Boris Johnson
Prime Minister -
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“These guys are a team united by one goal: turning complex challenges into clear, impactful solutions that connect brands with the audiences that matter most."
Russell Heubach
Executive Creative Director
Ex. Apple, Google -
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"Gavin Sambles and his team were critical to the success of our collective efforts and in our view were stand out examples of positive and productive cross-nation collaboration.”
Christine McLaughin CBE
Chief Operating Officer & Deputy Chief Executive NHS Scotland
What makes us different
Fast & Insight‑Led: 40+ years of marketing, UX and product development experience at leading healthcare and commercial organisations—speed matters, but so does strategy.
Emotion + Evidence: We blend emotional resonance with
data-driven rationale, ensuring every message connects
and converts.
Collaborative Delivery: We work closely with your teams to co-create, test & scale at pace.